There are numerous reasons for an ad to be rejected on Facebook, but the most frustrating thing is that you can’t even know for sure the reason why your ads were rejected – instead you’ll be forced to guess. Luckily, cases where the entire page would be banned from the Facebook page program are extremely rare, which means you can always try submitting a new ad. However, each ad takes from a few hours to a few days to be approved, so with every new ad you submit to the system, you’ll have to simply sit waiting for it to get approved.
Although Facebook doesn’t provide official reasons for the ads to be rejected from the program, there are a still a few guidelines your ad must follow in order to get published. First of all, make sure your ad fulfils the 20% text rule – every ad must have 2% text or less, especially if you want your ad to appear on the news feed. Second, if the post you’re trying to include in the program has already been promoted by Facebook, it may be the reason for rejection, which means you may have to create a new post in order to submit it for promotion. Third, if your page has under 100 Facebook likes, you won’t be able to apply for the ad program. And fourth, your ad image may violate Facebook guidelines – images must not include anything of sexual or violent nature, or promote illegal content; most importantly, the image should be relevant to your business.
While you’re working on improving your Facebook ads and making them good enough to be approved into the program, you can also try some other ways to promote your Facebook page that you will find below.
Content is the driving force of Facebook, so it makes complete sense that your biggest effort should be applied to the content of your page. It’s essential to develop a posting schedule and stick to it – posts should appear at least once a day, although 2 to 3 posts per day is the ideal number. Additionally, your posts should provoke user engagement. Try your best to start conversations, but avoid posting anything too controversial – religion, crime, and politics are not great Facebook post topics, unless you want a real war in the comments section. Clickbait titles are another thing to be avoided; titles that can often be found on websites like Buzzfeed seem dishonest and deceiving to users, and even if you use a clickbait title once in a while, make sure it’s a very rare occasion.
Another effective strategy to try is to post links to your Facebook page on other sources. First of all, link to the page you’re trying to promote from your primary Facebook account. A good idea is to include a link to your company’s Facebook page from your email signature or even business card, under the condition that the URL can be easily memorized. And, of course, linking from your blog to the Facebook profile always brings great results, whether it’s a simple link, a social sharing button, a widget, or a link in the comments plugin. And don’t forget to put your other social media accounts into work: links from Instagram, Twitter Pinterest, Google+, and other social media, add value to your Facebook page and convey your trustworthiness to the users, validating your company’s identity and forming a social media ecosystem for your business.